Fitness Trends for 2015


Fitness is always high on the agenda at the start of a new year so you may experience an influx of business as customers purchase products to supplement their new exercise regimes.

So which fitness trends should you be aware of this January? Here’s our prediction:

Weight training and bodyweight training

The appeal of resistance training with dumbbells and weights will continue on into 2015 – perfect for boosting muscle growth and definition, creating a leaner silhouette, burning calories and increasing the metabolic rate, it’s an evergreen form of exercise. However, bodyweight training, where the body itself is used as resistance instead of heavy equipment, is also set to increase in popularity simply because it can be done anywhere without extra weights.

Provide your customers with Power Whey Protein powder from the XFN range, which is ideal for enhancing endurance, increasing muscle size and supporting recovery after intense forms of resistance training.  Stock dietary supplements like Amino BCAA Pro to encourage muscle repair and help consumers retain their new muscle mass.

Social workouts

Motivational exercise tools and trackers that can be downloaded onto wearable technologies and phones are set to make an even bigger impact this year.  Sharing workout results immediately via social media will create competition and push people forward to train harder. Tracking a friend’s exercise footprint will be super easy, allowing best buddies to compete with each other online even when they can’t train together. Customers may be looking for a solution to combating fatigue and increasing their endurance – recommend Testero NTSHO, which is ideal for boosting testosterone levels and has a rapid-acting formula.

High intensity interval training (HIIT)

The HIIT workout involves a repeated pattern of short bursts of intense activity, such as running, cycling or skipping, followed by a brief period of rest. This technique is believed to burn more calories than a sustained hour of traditional aerobic exercise and the only equipment required is a timer or a watch. And thanks to the upcoming launch of wearable technology, like the Apple Watch (or iWatch), maintaining and recording a training routine will be that much easier. Creatine Hybrid Matrix is excellent for customers who want to improve their cardio performance and boost ATP levels.

Food fads: Bulletproof coffee, matcha tea and aloe vera

A blend of coffee, butter and oil, bulletproof coffee is the newest beverage to hit the food and fitness scene. It’s believed to help you feel fuller for longer and release energy steadily throughout the day. Matcha tea, hailed as the ‘next green tea’ will also make its mark on the food and nutrition market as people wake up to its health benefits. Containing more antioxidants and less caffeine than a traditional green tea, matcha increases alertness and reduces fatigue. It can also be added to salad and soups or used as a topping on yoghurt and fruit.

Order the right supplements to be prepared for every fitness trend that’s set to be popular among consumers this year. Stocking up on a range of products will guarantee that you’ll always have something useful to recommend to every variety of fitness enthusiast.


Detox is Not Just For January


The spike in January gym memberships is usually followed by a swift drop in attendance levels as fitness resolutions and detox plans are hastily abandoned. However, there are plenty of reasons to stick with the detox to make the process feel a lot easier.

Producing long term results takes time

The key to feeling fitter and healthier for the long term is to be consistent with exercise and diet plans.  The problem is that many people want instant results without the effort and end up bowing out before the new routine has a chance to work. It takes time to cancel out the ill effects of unhealthy eating and a sedentary lifestyle but it’s worth the struggle in the long run.

Vitamins and natural aids can kick start an ailing detox plan

Sales of supplements that aid digestion and reduce appetite, like Green Tea Extract and Gingko Biloba, tend to increase in January as customers focus on boosting their energy levels, alertness and mood throughout the winter months. Taking these supplements regularly will help consumers to feel healthier very early on. As a retailer, Nature’s Care vitamins and minerals are a great range to recommend; customers will feel the noticeable benefits of incorporating them into their diet, giving them the energy and impetus to continue with their health and fitness resolutions for the year ahead.

Steady weight loss is better than an instant drop

Eating a clean diet made up of complex carbohydrates, leafy greens and protein can help to boost weight loss and encourage the digestive process along. Maintaining a healthy weight reduces the risk of diabetes, heart disease and high blood pressure. If weight loss is achieved slowly there’s a greater chance of keeping it off for the long term. Who is the blog directed to? Inform consumers that taking Fish Oils and Essential Fatty Acids can also help to reduce blood pressure and cholesterol levels.

Radiant skin, stronger nails and shinier hair

Eating right leads to healthier skin, nails and hair as the body receives all the nutrients it requires to promote cell renewal and boost elasticity. Recommend Co Enzyme Q10, an ideal supplement to revive tired-looking skin – its anti-ageing properties help to reduce the appearance of lines and wrinkles, smooth and soften the skin and improve blood circulation.

Rise in energy levels and reduction in ailments

Fatigue and lethargy will be side-lined by a successful detox as energy levels improve. This is especially true if customers have given up alcohol and fatty foods that are known to dull, rather than enhance, the senses. Advise customers to take supplements that prevent infections and illnesses to ensure that they don’t fall off the fitness bandwagon. Cranberry is ideal for preventing urinary infections and Ginger is useful for treating colds and the flu.

Talk to your customers about their individual detox goals and recommend a personalised mix of vitamins and minerals to help them reach their targets with ease. Provide them with the right mix of supplements to complement their detox plan and they’ll soon be feeling fitter, healthier and ‘Parkacre prepared’ for the year ahead.